Nudge boosts statin-prescribing, means fewer pharmacy trips

Statins are lifesaving to those with high cholesterol, but patients don’t always take them. A nudge that increased long-term prescriptions could be key. “Making the right choice the easy choice is a core tenet of nudging. What’s exciting is that this small change requiring zero additional work on the part of clinicians could have such a profound impact,” says senior author M. Kit Delgado, [MD, MS] faculty director of the Nudge Unit and an associate professor of emergency medicine and epidemiology.