Robert Hornik, PhD

Wilbur Schramm Professor of Communication, Emeritus

Robert C. Hornik (Ph.D., Stanford University) is the Wilbur Schramm Professor of Communication and Health Policy, Emeritus, at the Annenberg School for Communication, University of Pennsylvania. He has led the evaluation of more than 20 public health communication campaigns, including those focused on child survival, HIV prevention, and tobacco use throughout the world, as well as the evaluation of the US National Youth Antidrug Media Campaign. Recently, he has led research concerning communication intervention related to the COVID pandemic. His framework for choosing message strategies for communication campaigns has been adopted by multiple organizations. He is the author of Development Communication, edited Public Health Communication: Evidence for Behavior Change, and co-edited Prediction and Change of Health Behavior, as well as more than 150 refereed articles and papers. He has served on five US National Academy of Sciences Committees, is a Fellow of the International Communication Association, and received the Derryberry Award from the American Public Health Association and the Lindback award for distinguished teaching at Penn. In 2022, he won the Steven Chaffee Career Achievement Award from the ICA.